Children’s Activities Association is coming!

Do you want peace of mind when you choose your child’s activities?! Well help is at hand with a new high-profile expert association! The Children’s Activities Association…

As every parent and carer knows, clubs, classes and activities for little ones can be a god-send!  They have fun, develop their skills – social and physical, you can make life-long friends, they learn to enjoy the benefits of exercise and physical activity and maybe even go on to excel at a particular sport or hobby because of the early start they had!

No wonder the children’s activity sector is flourishing therefore but with so many clubs and classes and so many providers vying for your custom and cash – how do you know what to choose and where to go?

‘I had a really bad experience with swimming lessons for my little ones. One teacher actually pushed my child into the pool and another knocked my daughter’s confidence so much with her style of teaching in the end we just left. I realised afterwards I had just based my choices on nothing more than their website and that they were local – I felt really bad but it was hard to make an informed decision’

It can be a challenge as one Sussex mummy explained

So, in a UK first and to address this very important need the Children’s Activities Association will be launched in 2015. This is an exciting and pioneering development which is already being celebrated by the big names in the sector and mums and dads alike!

Soon all you will need to do is look for the CAA logo and you can then be safe in the knowledge that members have pledged to abide by a comprehensive code of practice, this will be followed by independent accreditation where activity providers will be checked against a range of criteria like child protection, insurance, health and safety and more.

There’s nothing more important than the wellbeing of our children so this is a fantastic leap to help parents make the right choices – just look for the logo and find peace of mind!

The CAA will also give more children the opportunity to experience a wider range of organised activities, commission research, campaign for improvements, influence legislation, promote the benefits of children’s activities and even award grants to community projects.

But who are the Children’s Activities Association?

The CAA is a Community Interest Company with no shareholders. All profits are used to benefit the association’s mission.

The founding team is led by Sam Willoughby, Managing Director of What’s On 4, the multi-award winning provider of online guides for children’s activities in the UK and worldwide along with a wealth of experts and some fantastic names parents will already be familiar with to include:-

  • Baby Sensory
  • diddi-dance
  • Enjoy-a-ball
  • Morton-Michel – The childcare insurance specialist
  • Sing and Sign
  • Tatty Bumpkin
  • The Creation Station
  • Tumbletots
  • Water Babies

As well as Sid from CBeebies – ‘Ambassador of Children’ and Dr Amanda Gummer PhD – authority on child development, play and parenting.

‘The explosion of activities for children means that parents can be bombarded with information and not know where to turn. To have an independent accreditation system with the aim of promoting accessibility and awareness of great children’s activities will be hugely beneficial for families across the country and I am really excited about working as part the founding team to make this a reality’

Dr Amanda Gummer

For more on the Children’s Activities Association and to be kept updated re the official launch date visit
or or via

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